hashtag #myNYPD Twitter campaign backfires

hashtag #myNYPD Twitter campaign backfires

After attempting a twitter campaign under the hashtag #myNYPD that was meant to show people happily posing with local officers….well, lets just say it backfired in a very predictable way.

Users were asked to tweet a photo of themselves with officers and add the hashtag #myNYPD as part of a social media campaign.  But instead of a steady stream of friendly photos, the hashtag was quickly adopted by users posting images of possible police aggression.

The NYPD said: “Twitter provides an open forum for uncensored exchange.”

Many of the photos appeared to be taken by professional photographers at incidents in New York City rather than users’ own images.

One from the Associated Press showing a man being held down on the floor by two officers appeared in several tweets.

Other Twitter interactions that have backfired include US Airways posting an explicit photo in response to a customer’s tweet and McDonald’s using a hashtag to highlight its farmers that quickly got taken over by people sharing their bad experiences of the burger chain.

NYPD Deputy Chief Kim Royster said in a statement, “The NYPD is creating new ways to communicate effectively with the community. Twitter provides an open forum for an uncensored exchange and this is an open dialogue good for our city,” according to multiple news outlets.USA TODAY Network has reached out to NYPD for comment.

Not all of the photos associated with hashtag #myNYPD were negative. Some featured people smiling next to officers. The NYPD campaign is reminiscent of McDonald’s #McStories campaign in 2012. Tweeters took the opportunity to bash the fast-food chain via social media.