Tom Cruise helped save Ray-Ban sunglasses

Tom Cruise helped save Ray-Ban sunglasses

Tom Cruise helped save Ray-Ban sunglasses from being discontinued. After the 60s, the company witnessed a sharp decline in the sales. That is when they started the strategy of product placement.

Tom Cruise would wear these glasses in movies such as Top Gun, Risky Business, and Rain Man, which help the brand boost it’s sales and saved it from extinction. Therefore, if you relish your ray-bans, thank Tom Cruise.